Kinetic makes an electric comeback! | Ajinkya Firodia reveals all!
- MotorScribes
- Aug 1
- 2 min read
In this exclusive Kinetic interview, Ajinkya Firodia, the visionary leader currently at the helm of the iconic Kinetic brand, shares his ambitious vision for the much-anticipated return of Kinetic. With a legacy that dates back to the Kinetic Honda era, a time when the brand became synonymous with innovation and quality in the two-wheeler segment, Ajinkya discusses the remarkable journey that has led to the recent launch of the new Kinetic DX electric scooter.
Throughout the interview, Ajinkya Firodia reflects on the company’s rich and storied history, detailing the highs and lows that have shaped Kinetic into what it is today. He recounts the challenges faced during various phases of the brand's evolution, including market fluctuations, changing consumer preferences, and the increasing competition in the automotive sector. The conversation delves into the strategic pivots made by the company in response to these challenges, showcasing how resilience and adaptability have been key to Kinetic's enduring legacy.
As Siddhartha Sharma engages Ajinkya in an in-depth discussion, he seeks to uncover the driving forces behind Kinetic's operations and what truly makes the brand tick. Ajinkya elaborates on his commitment to sustainability and innovation, emphasizing how these principles are woven into the fabric of Kinetic's future endeavors. He outlines the meticulous planning and research that went into the design and functionality of the Kinetic DX, highlighting its advanced features, eco-friendly technology, and the overall user experience that sets it apart from competitors.
The interview also addresses the pressing question of whether the Kinetic e-scooter can thrive in the increasingly crowded electric scooter market, which is populated by numerous players vying for consumer attention. Ajinkya shares insights into Kinetic's unique value proposition, which includes not only cutting-edge technology but also a deep understanding of customer needs and preferences. He discusses the importance of building a strong brand identity that resonates with both long-time fans of Kinetic and new customers who are just beginning to explore the world of electric mobility.
This interview is an essential watch for all Kinetic enthusiasts, motorscribes, industry analysts, and anyone interested in the electric scooter revolution that is rapidly transforming urban transportation. It promises to unveil the untold story of Kinetic Engineering, shedding light on the company's strategic initiatives and its ambitious journey to launch the Kinetic DX alongside other innovative products aimed at reshaping the future of mobility. Prepare to dive deep into the world of Kinetic, where tradition meets innovation, and discover the exciting possibilities that lie ahead for this legendary brand.
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