Jaguar attempted to reinvent itself with a bold new brand identity, embracing pastel colours, eliminating cars from its advertisements, and adopting the slogan “Live Vivid.” This approach was intended to position the brand as modern and vibrant, appealing to a younger demographic that values aesthetics and lifestyle over traditional automotive advertising. However, this strategy backfired spectacularly, leading to unforeseen consequences that have raised questions about the b

The 2025 Volvo XC90 Facelift is here, and it comes with subtle design tweaks, new tech, and a price tag of ₹1.03 crore (ex-showroom).

The BYD SeaLion 7 has arrived in India as a performance-focused electric SUV priced from ₹48 lakh.