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Did Jaguar destroy their brand?| The cost of the branding fail | The Downshift
Jaguar attempted to reinvent itself with a bold new brand identity, embracing pastel colours, eliminating cars from its advertisements, and adopting the slogan “Live Vivid.” This approach was intended to position the brand as modern and vibrant, appealing to a younger demographic that values aesthetics and lifestyle over traditional automotive advertising. However, this strategy backfired spectacularly, leading to unforeseen consequences that have raised questions about the b
MotorScribes
Jul 32 min read


Mercedes-Benz E-Class LWB (E200) Review | The Ultimate Luxury Sedan Experience!
The Mercedes-Benz E-Class LWB (E200) takes luxury, comfort, and technology to the next level!
MotorScribes
Feb 71 min read


Mercedes-Benz New E-Class LWB 2024 | The Ultimate Luxury Business Sedan | Full Features
Mercedes-Benz New E-Class LWB 2024 Full Features
MotorScribes
Oct 12, 20242 min read
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